On the bottom row of the album cover is shows
001011001110101000 ... the problem I see with that binary string
is that you wouldn't add two zeros onto the left hand side of
1011001110101000 because, it's the same number!
So, is the top, upside down row, which is
1111001010100101011
the first half of a larger string?
Added together it would be :
1111001010100101011001011001110101000
....which now perhaps requires a decimal or hexadecimal conversion?
Hexadecimal base-16 will give you letters to play with.
homeless brain hurts